Hello there

I’m Haley, California-born, Austin, Texas-raised, and now seven years settled in Brooklyn, NY. I find inspiration in my friends’ faces, bright colors, loud music, newfound places, random gossip, and the homes I pet-sit in around the city.

Currently, I’m a Creative Producer on the Marketing & Creative Strategy team at Apartment Therapy Media, where I produce branded campaigns across Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Over the past six years, I’ve worked across the home, lifestyle, and food spaces, bringing creative concepts to life through photo and video productions, social content, house tours, influencer partnerships, and live events. My work spans the full production process, from talent sourcing and casting to shoot logistics, budget management, and creative asset delivery.

I’ve helped bring more than 70 campaigns to life annually, managed thousands of creative assets, and produced events including Small/Cool NYC, where I oversaw production and fabrication for six designer rooms, coordinated product sourcing, and helped bring the event’s VIP experience to life.

Before Apartment Therapy Media, I was a photographer on the 2019 SXSW Conference & Festivals photo crew, as well as a freelance writer and intern at Do512.com in Austin, TX.

Academically speaking, I hold a Bachelor of Journalism from The University of Texas at Austin. I began my studies at Baylor University in 2014 before transferring to UT in 2016, and spent fall 2017 studying abroad at IE University in Segovia, Spain. Together, these experiences helped shape my perspective and gave me the foundation for a lifelong career in storytelling.

inquiries/booking: haleyarodriguez@icloud.com